Info

More than a technique, a visual narrative that makes an impact

Styling and creative direction are a crucial part of fashion communication, transforming concepts into visual narratives that capture the essence of a brand or collection. This course will take you to the heart of the creative process, exploring how to devise innovative concepts, build coherent visual aesthetics and use the tools of photography to express style ideas. You will work with international lecturers and professionals – stylists, creative directors and photographers – who will guide you in developing your visual storytelling skills. Through practical projects, you will learn how to coordinate every aspect of creative production, from the moodboard to outfit selection and the direction of photo and video sets. The course ends with the creation of a personal project, which will be added to your portfolio together with the projects developed during the year and will be a powerful tool to introduce you to the professional world.

Program

The course includes the following topics:

• Context of Italian and international photography
• Creativity and creation of new projects
• Advertising and corporate
• Fashion, beauty and portraiture
• Still life
• Photojournalism and photo editing
• Storytelling
• Technology and digital creativity
• Portfolio creation

In addition to these subjects, students will have the opportunity to visit galleries and photographic exhibitions in urban settings and beyond, as well as have the opportunity to exhibit their own work. Students will have the opportunity to meet and learn from nationally and internationally renowned photographers.