Info

The ultimate BRANDING educational experience in Fashion, Luxury, Consumer goods, and Technology.

Leading BRAND CONSULTANCY FIRMS globally brought together in an engaging academic program.

A branding journey from strategy to identity, from design to management, from innovation to customer experience, from digital to branded environment.

Cross disciplines and cross countries.

Program

The course includes the following topics:

• Brand Analysis 
• Brand Strategy & Innovation
• Brand Identity and Design
• Brand Communication 
• Branding Focus Asia
• Branding Project Work

Master’s degree students will be able to:

• manage the brand aspects from the creation to the development and management;
• adopt business development strategies and methodologies from the major leading consultancy firms, both as an entrepreneur and as a consultant;
• develop and drive the brand expression across identity, communication and activations;
• operate in the branding market with a strategic innovative vision, to innovate branding models according to design methodologies all over the world.

Classes will take place in Milano, where the branding professionals from all over the world will join the students to work together; during the year the class will have the possibility to expand branding knowledge meeting in the Singapore campus Asian consultancy firms.